5-minute supplier survey

Help us build Hubbl for suppliers.

We are exploring whether combining orders from nearby independent restaurants could work better for suppliers. Tell us what works, what doesn’t and what you would need to take part. Allow around five minutes; skip any question you prefer not to answer. Thank you, Grace & Abbie.

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Your answers

Contact details are optional. To respond without identifying yourself, leave those fields blank and avoid identifying details in your answers.

1. About your business

Type of supplier (produce, dry goods, drinks, meat, dairy, cleaning, other), delivery region, roughly how many restaurant accounts you serve.

2. What share of your accounts are independents (vs chains / groups)?

3. Average drop size to an independent restaurant?

<£150 £150 to under £400 £400 to under £800 £800 to under £1.5k £1.5k+

4. Roughly how much does it cost you to serve one independent drop, all-in?

Picking, packing, driver, fuel, admin, chasing payment — best estimate is fine.

5. Do you turn away or de-prioritise independent orders because the economics don't work?

Never Occasionally Regularly We use minimum-order thresholds

6. Top 2 pain points serving independents

Tick up to two.

Cost per drop Small basket sizes Order admin / chasing Failed / missed deliveries Payment terms / late payers Route inefficiency Volatile demand

7. Would consolidated orders — one PO, one drop per postcode — be valuable?

Yes, materially Yes, marginally Neutral No

8. If a platform charged 2.5% on new sales it generated, what extra volume would make that worthwhile?

This is a hypothetical pricing question, not an agreed Hubbl fee. Assume existing direct sales would not be charged.

9. How do you take orders from independents today?

10. Would you accept a set delivery day per postcode zone in exchange for guaranteed volume?

Yes, happily Maybe — depends on volume No, need flexibility

11. Gut reaction to Hubbl — and what would have to be true for you to trial it?

The concept: combine nearby restaurants’ orders and coordinate delivery windows. We are testing feasibility; volumes, pricing and delivery arrangements are not guaranteed.

12. Open to a follow-up call or an Edinburgh pilot?

Optional. Leave these fields blank if you do not want follow-up.

Your name Company Email Phone

Hubbl may contact me about this research or the pilot using the details above. This is optional and is not a newsletter signup.

Hubbl uses your answers to understand supplier needs and design the pilot. Responses are stored in our access-restricted database, not published on this site. Contact details are used only for the follow-up you request. For questions or to request removal, email hello@hubbluk.com with your response reference. Please do not include sensitive personal information.

Hubbl · pooling neighbourhood demand for independent hospitality · thank you for your time.

Updated 23 September 2026. Return by email to hello@hubbluk.com, or complete online at hubbluk.com/survey.html.