What we do
The operating platform for independent hospitality. Restaurants log every supplier, order, invoice and note in one place. Free forever. That data becomes the foundation for everything else.
For investors
The trust layer for a £14bn independent hospitality market.
Hubbl is the operating platform independent restaurants actually trust. One place for every supplier and radically simpler ordering today, opt-in bulk discounts tomorrow, embedded accounting and finance partnerships beyond. Edinburgh pilot open now.
Snapshot
The one-minute version
The full model, competitive analysis and pilot economics are in the deck — a short summary here so you know whether to reach out.
Why now
Independents distrust vertical SaaS after a decade of overpromises. Procurement is 28–35% of P&L but managed on notebooks and WhatsApp. Every previous platform (Choco, Rekki) tried to start with suppliers — and lost the restaurants. We start with restaurants.
Three-phase model
Phase 1: the free platform — every supplier and every order in one place, permanent, no upsells. Phase 2: opt-in bulk discounts, 2.5% supplier take rate. Phase 3: premium restaurant subscriptions (accounting, cashflow, menu costing) + partner referral revenue (Pennylane, Square, insurance).
Market
Procurement TAM £14bn (UK independent restaurants alone). Adjacent SaaS/fintech markets (accounting, payments, working capital) multiply the opportunity 5–10x. Model extends beyond hospitality to any independent trade.
Traction
8-restaurant Edinburgh pilot open now. Concierge onboarding, founder-led. Product decisions coming out of real restaurant conversations, not our heads. Waitlist open on the homepage.
Why it’s defensible
Well-funded incumbents can’t credibly promise “we won’t touch your money” because their business models require them to. Trust-first is a defensible position specifically because incumbents can’t take it without cannibalising themselves.
Want the deck and the model?
Drop us a note and we'll send them over. We read every email personally.
Abbie-Louise Gilbert & Grace Ramsay · Edinburgh